Pattern Into Practice

You keep trying new ways to create, but at some point you get stuck and have to figure out how to get yourself going again.

Let’s get one thing clear: You already know HOW to make content.

But you get tripped up by having the ideas without knowing where to start. Or knowing exactly what you want to say, but then you start thinking about the platform…

how it should sound…

whether it's good enough…

and yada, yada, yada (bc you get the point by now)

All for you to look up and find the original idea barely has room to come out.

Sometimes you finally get enough energy to push through. You create a bunch of content at once, feel good about what you made, then disappear for a while.

By the time you're ready to come back, you have to jumpstart the whole thing again. And then that becomes a whole thing.

It's bigger than posting less than you wanted to. You're spending creative energy rebuilding the process when that same energy could be going toward developing the ideas already taking up space in your head.

The content systems are cute, but how do you even know which one is right for you? You need to understand your own creative patterns well enough to build a practice around them.

The process goes a lil something like this:

Patterns into Practice starts with how you actually create, then uses those patterns to help you build a process you can test and adjust instead of giving you another process you're expected to force yourself to follow.

You probably have, and some of them may have been good systems.

A proven workflow can still be built around somebody else's way of thinking, generating ideas, and making decisions. It might could work for you.

But following it correctly doesn't necessarily tell you what to change when you stop following it. It’s not answering questions like:

What wasn't connecting?

Where did you keep getting stuck?

What part worked until it didn't?

Those are the answers this process is designed to keep your eyes peeled for.

You may also be thinking:

You're probably going to get stuck at some point. This process doesn't assume that you won't (you know what they say about assumptions anyways).

It gives you a way to look at the stall itself.

This is what keeps happening.

This is where I keep resisting.

This is the point where I tend to stop.

Instead of getting stuck and immediately deciding you're inconsistent, undisciplined, or incapable of following through, you have something more specific to examine.

Because “I'm inconsistent” doesn't tell you what to change.

The quiz helps you look at how you naturally move through the creative process and where those tendencies may create friction.

You look at where your ideas actually come from and how you capture them so you can get back to them and use them.

You look at what you naturally keep returning to based on the evidence from your existing ideas and content, rather than starting with topics you think you should talk about.

You look at which places and formats support different parts of your creative process.

You use your actual history and capacity to decide what pace of creating and publishing you want to test.

You look at where your practice tends to break and what may need to be revisited when it does.

You decide how to reward yourself for completing the act of creating without making views, comments, saves, or another performance signal the only thing that makes the work feel worth doing.

You create something to return to before changing everything because one part of the practice stopped working.

Then you use it.

The information you gather from the process has to be put into practice before you know what actually holds up.

Where you resist gives you something to examine.

Where it works gives you something to keep.

Where you repeatedly abandon the same step gives you something to revisit.

You adjust from what actually happened instead of trying to predict the perfect process before you've used it.

I’ve seen a lot of offers that tackle:

Those solve useful problems.

Patterns into Practice focuses on what happens after the self-understanding part.

The process moves from self-understanding, to personalized decisions, to a practice you put into use and continue adjusting.

You get one written guide with video instruction that walks you through the full Patterns into Practice process.

By the end, the decisions you've made about how you generate and capture ideas, what you return to, how your platforms support the process, what rhythm you're testing, where you tend to stall, and the rules you want to work from are documented together in one practice.

Instead of remaking those decisions from scratch every time you sit down to create, you'll have something to refer back to, test, and adjust as you continue.

This guide doesn't only explain the process. It contains completed examples from the same process.

I'm also walking through it in real time in the video that goes with this, so you'll see examples of my thinking patterns, where I get stuck, where my ideas come from, and how I make adjustments.

This is also what I used for myself and my clients.

One client described having more room to create without feeling boxed in and feeling more comfortable expressing herself on camera without having to think through everything first.

I'm Jada West, a Brand Outfitter.

I help established creatives and entrepreneurs take what's already there, their ideas, experience, point of view, and the way they naturally work, and turn it into clearer decisions about how they show up, what they create, and how people understand what they do.

A lot of my work with clients starts by noticing what's underneath the thing they're struggling with. Where are they getting stuck? What keeps repeating? What have they already shown themselves about how they think, communicate, and create?

Then we use that information to make decisions they can actually work from.

That's the same approach behind Patterns into Practice btw.

It grew out of my own experience trying to create without forcing myself into somebody else's process, along with the work I've done helping clients find ways of creating and expressing themselves that give them more room instead of making them feel boxed in.

If you complete the process, you will have a documented practice containing the decisions you made about how you create, generate and capture ideas, use your platforms, respond to stalls, and what you want to return to when something stops working.

I won't guarantee that you'll never procrastinate again.

I won't guarantee that you'll post a specific number of times.

And I won't guarantee that your content will produce a certain number of views, growth, clients, or sales.

You still have to create, observe what happens, and adjust.

You're an active part of what happens after the guide is finished.

Because the next time you get stuck, you'll still have to decide what to do with it.

Without something to return to, you may end up doing what you've done before:

Patterns into Practice gives you another option: use the stall as something to examine so you can make a more specific decision about what needs to change.

Patterns into Practice is for you if you've already been paid for your work and have enough history creating content to look back at what actually happens when you create, stall, stop, and restart.

You might recognize that:

You need some history to work from because that's what this process uses. You're not starting from who you think you might be as a creator. You're looking at what you've already shown yourself.

If you're still working out what you do, this would build a practice around something that hasn't settled yet.

If you haven't put content out yet, there's nothing to look back at. This process runs on your own patterns, and patterns need attempts.

If you want the work handled for you, this isn't that. It's not social media management, a scheduler, a repurposing tool, or anything done for you.

If you want someone to tell you exactly what to post, you'll probably be frustrated. Every step asks you to make the call.

If you're primarily looking to make your content more appealing to brands for sponsorships and collaborations, that can come out of the work, but it isn't what Patterns into Practice is designed for.

You'll leave with one documented content practice built from the patterns, decisions, and evidence you've gathered from your own creative history. I’ll let you see for yourself that the missing piece was YOU.

So, you in or nah?